This rub was created with a special blend of spices, herbs and kosher salt for pork, turkey and chicken. It is best when meat is rubbed with seasoning and placed in refrigerator for at least 1 hour, preferably overnight. The unique blend naturally flavors and tenderizes the meat. Turkey, sprinkle in the cavity and rub on the outside then refrigerate. You can rub the outside while its thawing. You can put rub on before you freeze your meat so that it marinades as it thaws!!! This product is also great on cottage cheese, fried potatoes, fish and other foods.